TED Talk by Dan Ariely

Larry Herbison will lead our discussion after watching this TED talk on Zoom.

What’s the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn’t — and discusses a couple tricks that could get us to do the right thing (even if it’s for the wrong reason).

Dan Ariely is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight. He is the author of the bestsellers Predictably Irrational, The Upside of Irrationality, The Honest Truth  About Dishonesty, Dollars and Sense andAmazing Decisions — as well as the TED Book Payoff: The Hidden Logic that Shapes Our Motivations. He is also co-creator of the film documentary (Dis)Honesty: The Truth About Lies.

Through his research and his (often amusing and unorthodox) experiments, he questions the forces that influence human behavior and the irrational ways in which we often all behave.